My name is Sam and I am not, in fact, in your pants.
What appears to be an attempt at feminine hygiene humor misses the mark entirely. Cue the cringe... When I think about how this commercial came to fruition, I imagine the Poise creative team sitting around a conference table going over ideas when some suit that we'll call "Bob" stands up. BOB Edgy. We need something edgy! LADY EXECUTIVE We're still selling pantyliners, right? BOB Yes but open your mind, girlfriend! It's time to think outside the box of tampons. Have you forgotten what the Summer's Eve people did with body wash in January? It was brilliant! Let's watch it again! CUE VIDEO: END VIDEO. Collective eye rolling among the execs. BOB Husband accidentally uses wife's body wash in shower. Wife points out to husband he's loofahing with lady product ! Husband freaks out and goes on hilarious masculine activity binge! He swallows raw eggs, you guys! That was great! LADY EXEC We saw the ad,
